Twitter 用户的对华情感态度研究——基于电子游戏“原神”议题的数据分析

在全球信息化的大趋势下 ，国际社交媒体平台中各国间的交流日益密切 ，以 Twitter 为代表的社交媒体成为国际传播与国家形象塑造的重要媒介。2013 年，习近平总书记提出要加快构建中国话语体系 ，“讲好中国故事”。长久以来，中国在国际舞台上积极进行对外传播 ，力图改善国际舆论中的对华情感态度，塑造更积极客观的国家形象。电子游戏作为数字化的媒介 ，已成为一种强有力的新兴媒介 ，在文化出海、改善对华态度等方面做出了重要贡献。 本文采用框架理论与话语分析的研究方法，通过 Python 抓取 Twitter 上“原神”议题的涉华推文，并以 TextBlob 情感分析与 LDA 主题建模为实验手段，对抓取的推文数量、情感、主题等进行深入分析 ，探究“原神”这一电子游戏在传播中国文化与改善对华态度方面的效用，基于公共涉华议题在 Twitter 这一国际社交平台中以负面情感为主的背景，借鉴“原神”的文化内嵌机制 ，改善我国国产游戏的文化输出策略 ， 进一步促进对华态度的改善与积极、立体的国家形象的构建 ，并尝试从国家、行业和用户三个角度提出具体的优化策略 ，即国家加快健全对游戏行业的政策与法规 ， 并加强监管，从宏观层面保障行业健康持续发展 ；游戏行业要加强对多元文化的融合创新，并通过跨界合作运营扩大传播声量 ；用户需从自身媒介素养入手 ，提升对优质游戏及其中华文化的辨识与传播能力 ，主动肩负起对外传播中华优秀传统文化的责任。

Under The General Trend Of Global Informatization, The Communication Among Countries On International Social Media Platforms Has Become Increasingly Close. Social Media Represented By Twitter Has Become An Important Medium For International Communication And National Image Building. Since 2013, General Secretary Xi Jinping Has Proposed "Share China Stories By Good Communications", And China Has Been Actively Communicating On The International Stage, Trying To Improve Emotional Attitudes Towards China In International Public Opinion And Build A More Positive And Objective National Image. As A Digital Medium, Video Games Have Become A Powerful Emerging Media, Which Has Made Important Contributions To The Development Of Culture And The Impr Ovement Of Attitudes Towards China. This Paper Adopts The Research Method Of Frame Theory And Discourse Analysis, Captures China-Related Tweets On The Topic Of "Genshin Impact" On Twitter Through Python, And Takes Textblob Sentiments Analysis And Lda Topic Modeling As Experimental Means To Conduct In-Depth Analysis On The Number, Sentiment S And Theme Of Tweets Captured. This Paper Explores The Effectiveness Of The Video Game "Genshin Impact" In Spreading Chinese Culture And Improving Attitudes Towards China . Based On The Background That Public China-Related Issues Are Dominated By Negative Sentiments On Twitter, The International Social Platform, This Paper Draws On The Cultural Embedding Mechanism Of "Genshin Impact" To Improve The Cultural Export Strategy Of Domestic Games, And Further Promote The Improvement Of Attitudes Towards China And The Construction Of A Positive And Three-Dimensional National Image, And Try To Propose Specific Optimization Strategies From The Perspectives Of The State, The Industry And The Ursers. That Is, The State Should Accelerate The Improvemen T Of Policies And Regulations For The Game Industry And Strengthen Supervision To Ensure The Healthy And Sustainable Development Of The Industry From The Macro Level; The Game Industry Should Strengthen The Integration And Innovation Of Multi-Culture, And Expand The Volume Of Communication Through Cross -Border Cooperation And Operation; The Ursers Should Start From Their Own Media Literacy, Improve The Recognition And Recognition Of Quality Games And Chinese Culture, And Take The Initiative To ===== Page 6 ===== 华 中 科 技 大 学 硕 士 学 位 论 文 I I I Shoulder The Responsibility Of Spreadingthe Excellent Chinese Traditional Culture Abroad.